https://s3.amazonaws.com/virobus/big_buck_bunny.mp4 https://s3.amazonaws.com/virobus/big_buck_bunny.ogv This is a demonstration of the Amazon S3 hosted, mediafront delivered video solution for Virobus. […]
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Is the complete title of the book. This book was fascinating to me. The authors discussed products such as the iPod, Starbucks, and FedEx, and how each of these products solve specific problems for consumers. In fact, the premise of the book is that every organization exist […]
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One of the most misunderstood aspects of advertising is the fact that an ad can only do one thing well. It can only tell one story, and a simple one, at that. Doesn't matter if you're using a TV spot, an Internet display ad or a radio commercial. People are busy, and you'll be lucky to get their attention for even a few seconds, so use those f […]
Every style of writing has a formula, an underlying structure that connects it to the audience. Fiction uses a three-act structure. Newspaper articles use a pyramid structure and news releases use an inverted pyramid structure. Advertising is no exception. Every piece of successful advertising, whether for print, Internet, radio or TV, follows the following […]